Personas are at the heart of a successful inbound marketing strategy. This is a profile that encompasses the specificities, characters and traits of your target. Creating, managing, and perfecting a fictional character is a time-consuming and complex activity. That's where hubspot's groundbreaking make my persona tool comes in , the ultimate guide every marketer should use to create their persona . Create the right persona profile a persona is defined as a semi-fictional representation of your customer. This is a character based on extensive research from real people. What are the building blocks of a good persona profile? The choice of data to include in your avatar is based on the specificity of your audience.
In addition the profile must contain: demographic information, the family situation, professional activity and buying habits. A photo is useful to bring your character closer to reality. Companies have become accustomed to inventing a story inspired by the specific details of their customers. The interest of this virtual Whatsapp phone number list creation lies in the marketing aspect. Indeed, the character will serve as a basis in the development of marketing and commercial strategies. New call-to-action it helps to identify the real needs of consumers. Knowing the targets makes it easier to define your objectives. How many personas to create? Each company is free to generate as many characters as possible.
However the creation of at least 3 types of customers is essential in order to expand your catchment area. Indeed, each target category requires a different approach in terms of marketing and sales strategies. The diversification of target categories makes it possible to specifically address each typical target. Note that the specificity of the characters is based on their market. For example, the creation of 2 typologies of persona is essential to address the sme market and the insurance market. The steps to create your persona with the hubspot tool seven steps define the procedures for creating your buyer persona with the hubspot tool. The steps are similar to the development of a real person on all levels.